TU-Automotive Europe interview

TU-Automotive Europe, Andrew Nash interview about the connected industry

On the occasion of the exhibition TU Automotive Europe, held in Stuttgart on November 2nd and 3rd, Mediamobile Automotive Director, Andrew Nash, was interviewed about the issue the connected industry is currently facing.

According to Andrew Nash, the main issue of this market is to “learn how to make every connected car fit to the market segment and the expectation of the car driver”. To achieve this, the two key points are to provide services that are useful for drivers while they are on the road, and to be able to provide those services whenever and wherever drivers need them.